(Chat)Bots, messaging systems, and smart speakers are being hotly debated and are considered to be megatrends for the next few years. Communication and interaction are being increasingly controlled and determined by algorithms. The postulate “Markets are Conversations” is being reinterpreted against the backdrop of Conversational Business. The main focus is on new communication interfaces, which are considered to be the next logical evolutionary phase. Efficiency and Convenience benefits. But there is much more to it than “Alexa, please order me a pizza” or “Dear service bot, how can I rebook my flight?”
It is especially about how we will be communicating and interacting in the future:
> The App-Economy is outdated – we will interact “natively” in our respective digital spaces without media breaks – for example, WeChat as a Super-App
> We are using these systems more and more for commerce and business via mobile devices
> Major part of communication to be automated – post-human business
> “Voice” will become increasingly important as a natural interface
> These systems become more and more proactive in initiating and managing communication and interaction
> Conversational AI will become the brain of the Internet of Everything