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Institute for Conversational BusinessInstitute for Conversational Business
Institute for Conversational BusinessInstitute for Conversational Business
  • Who
  • Why
  • How
  • What
  • Resources
  • News
  • Summits
    • Summit 2022
    • Summit 2021
  • English
    • German

What?

(Chat)Bots, messaging systems, and smart speakers are being hotly debated and are considered to be megatrends for the next few years. Communication and interaction are being increasingly controlled and determined by algorithms. The postulate “Markets are Conversations” is being reinterpreted against the backdrop of Conversational Business. The main focus is on new communication interfaces, which are considered to be the next logical evolutionary phase. Efficiency and Convenience benefits. But there is much more to it than “Alexa, please order me a pizza” or “Dear service bot, how can I rebook my flight?”

Institute for Conversational Business

It is especially about how we will be communicating and interacting in the future:

> The App-Economy is outdated – we will interact “natively” in our respective digital spaces without media breaks – for example, WeChat as a Super-App
> We are using these systems more and more for commerce and business via mobile devices
> Major part of communication to be automated – post-human business
> “Voice” will become increasingly important as a natural interface
> These systems become more and more proactive in initiating and managing communication and interaction
> Conversational AI will become the brain of the Internet of Everything

Read more:

What is Conversational Business?

(Chat)Bots, messaging systems and smart speakers are hotly debated and considered mega trends of the next few years.

...mehr

Definitions of terms and solution space

Conversational Business stands for the sum of all digital interaction possibilities of text-, voice- or video-based dialogue

...mehr

GAFA-Platform-economy

The goal of the so-called GAFA economy (Google, Amazon, Facebook, Apple) is to know the consumer ecosystem as well as possible …

...mehr

Trends in the Conversational Business

Conversational commerce is mainly driven by the big internet companies …

...mehr

Roadmap to Conversational Business

About the technological developments and changes in customer behaviour across different maturity levels …

...mehr

Conclusion and outlook

Conversational Business – the cards are being reshuffled: the battle for the new digital eco-system has long since begun. Bot sovereignty replaces …

...mehr

Contact details

  • Prof. Dr. Peter Gentsch
  • Institute for Conversational Business
  • Beethovenstr. 1, 73430 Aalen
  • +49 151 11 101 101
  • peter.gentsch@htw-aalen.com

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