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Institute for Conversational BusinessInstitute for Conversational Business
Institute for Conversational BusinessInstitute for Conversational Business
  • Who
  • Why
  • How
  • What
  • Resources
  • News
  • Summits
    • Summit 2022
    • Summit 2021
  • English
    • German

Why?

With the buzz words “conversational business,” “AI,” and “big data,” consultants and agencies are making promises that are in part very flowery and not very reflective or well-founded. In addition, there is a lack of structure and orientation in this very complex and dynamic field.

The “Institute for Conversational Business” has set itself the task of analyzing and evaluating methods, technologies and procedures in this area on an empirical basis to enable clear expectation management and objective orientation

Institute for Conversational Business

Contact details

  • Prof. Dr. Peter Gentsch
  • Institute for Conversational Business
  • Beethovenstr. 1, 73430 Aalen
  • +49 151 11 101 101
  • peter.gentsch@htw-aalen.com

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