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Institute for Conversational BusinessInstitute for Conversational Business
Institute for Conversational BusinessInstitute for Conversational Business
  • Who
  • Why
  • How
  • What
  • Resources
  • News
  • Summits
    • Summit 2022
    • Summit 2021
  • English
    • German

What?

(Chat)Bots, messaging systems and smart speakers are hotly debated and considered mega trends of the next few years.

Read more here:

What is Conversational Business?

Dec 17, 2021

Prof. Dr. Peter Gentsch (Chat)Bots, messaging systems and smart speakers are hotly debated and considered...

Definitions of terms and solution space

Dec 17, 2021

Business im Gespräch stands for the sum of all digital interaction possibilities of a company...

Conversational Commerce in the GAFA Platform Economy

Dec 17, 2021

The goal of the so-called GAFA economy (Google, Amazon, Facebook, Apple) is to know the...

Trends that favor conversational commerce

Dec 17, 2021

Conversational commerce is mainly driven by the major Internet companies that operate a messenger and/or...

Roadmap to Conversational Commerce: E-Commerce Maturity Model – Platform Checklists

Dec 17, 2021

E-commerce has evolved over various maturity levels in recent years due to technological developments and...

Conclusion and outlook

Dec 17, 2021

CONVERSATIONAL BUSINESS – RESHUFFLING THE CARDS: THE BATTLE FOR THE NEW DIGITAL ECO-SYSTEM Those who...

Two new studies for download

Two new studies for download

Jan 31, 2022

You can now download two new studies from the Resources section: the Smart Speaker Study 2022, and the Voicebot Study 2022.

Review Conversational Commerce (CC)

Review Conversational Commerce (CC)

Jan 31, 2022

Over the past year, the maturity and prevalence of CC has increased significantly. The percentage...

CBS 2022: on 30.09.2022 in Frankfurt!

CBS 2022: on 30.09.2022 in Frankfurt!

Jan 31, 2022

Planning for the Conversational Business Summit 2022 has begun! On 30 September live and in...

Global Conversational Business Study 2022

Global Conversational Business Study 2022

Mar 1, 2022

Download the new Global Conversational Business Study 2022 for free now!

Contact details

  • Prof. Dr. Peter Gentsch
  • Institute for Conversational Business
  • Beethovenstr. 1, 73430 Aalen
  • +49 151 11 101 101
  • peter.gentsch@htw-aalen.com

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