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Personal data (hereinafter referred to as “data”) is processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

Pursuant to Art. 4 no. 1. of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to only as “GDPR”), “processing” shall mean any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following privacy policy, we inform you in particular about the nature, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of processing. In addition, we inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.

Our privacy policy is structured as follows:

I. Information about us as the responsible party
II. Rights of users and data subjects
III. Information on data processing

I. INFORMATION ABOUT US AS THE RESPONSIBLE PARTY

Responsible provider of this website in the sense of data protection law is:

Prof. Dr. Peter Gentsch
Friedrichstraße 147
10117 Berlin

I. RIGHTS OF USERS AND AFFECTED SENSES:

With regard to the data processing described in more detail below, users and data subjects have the right to

  • to confirmation as to whether data concerning them is being processed, to information about the data being processed, to further information about the data processing and to copies of the data (cf. also Art. 15 DSGVO);

  • to correct or complete incorrect or incomplete data (cf. also Art. 16 DSGVO);

  • to the immediate erasure of the data concerning them (cf. also Art. 17 DSGVO), or, alternatively, insofar as further processing pursuant to Art. 17 para. 3 DSGVO is necessary, to restriction of processing in accordance with Art. 18 DSGVO;

  • to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 GDPR);

  • to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 GDPR).

In addition, the Provider is obliged to inform all recipients to whom data has been disclosed by the Provider about any correction or deletion of data or restriction of processing that may be required on the basis of Articles 16, 17 para. 1, 18 DSGVO takes place. However, this obligation shall not apply if such notification is impossible or involves disproportionate effort. Notwithstanding the above, the user has a right to information about these recipients.

Likewise, pursuant to Art. 21 DSGVO, users and data subjects have the right to object to the future processing of data concerning them, provided that the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO are processed. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. INFORMATION ON DATA PROCESSING

Your data processed during the use of our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information on individual processing procedures is provided below.

Server data

For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted by your Internet browser to us or to our web space provider. With these so-called server log files, among other things, the type and version of your Internet browser, the operating system, the website from which you have accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access as well as the IP address of the Internet connection from which the use of our website takes place are collected.

The data collected in this way is stored temporarily, but not together with other data from you.

This storage takes place on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data is deleted again after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data is exempt from deletion in whole or in part until final clarification of an incident.

Cookies

A) SESSION COOKIES/SESSION COOKIES

We use so-called cookies with our internet presence. Cookies are small text files or other storage technologies that are placed and stored on your terminal device by the Internet browser you use. Through these cookies, certain information from you, such as your browser or location data or your IP address, is processed to an individual extent.

This processing makes our website more user-friendly, more effective and more secure, as the processing e.g.. enables the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is Art. 6 para. 1 lit b.) DSGVO, insofar as these cookies data are processed for contract initiation or contract execution.

If the processing does not serve the purpose of initiating or executing a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 para. 1 lit. f) GDPR.

When you close your Internet browser, these session cookies are deleted.

B) THIRD PARTY COOKIES

Where applicable, cookies from partner companies with which we cooperate for the purpose of advertising, analysis or the functionalities of our website are also used with our website.

The details of this, in particular the purposes and legal bases of the processing of such third-party cookies, please refer to the following information.

C) POSSIBILITY OF ELIMINATION

You can prevent or restrict the installation of cookies by setting your internet browser. Likewise, you can delete already stored cookies at any time. However, the steps and measures required for this depend on your specific Internet browser used. Therefore, if you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you need to change the setting of your Flash player to that extent. The steps and measures required for this also depend on your specific Flash player used. Therefore, if you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be fully used.

Contract processing

The data transmitted by you for the purpose of using our range of goods and/or services are processed by us for the purpose of processing the contract and are necessary to this extent. Conclusion and processing of contracts are not possible without the provision of your data.

The legal basis for the processing is Art. 6 para. 1 lit. b) GDPR.

We delete the data when the contract has been fully processed, but must observe the retention periods under tax and commercial law.

Within the scope of contract processing, we pass on your data to the transport company commissioned with the delivery of the goods or to the financial service provider, insofar as the transfer is necessary for the delivery of the goods or for payment purposes.

The legal basis for the transfer of the data is then Art. 6 para. 1 lit. b) GDPR.

Newsletter

If you register for our free newsletter, the data you requested for this purpose, i.e. your e-mail address and – optionally – your name and address, will be transmitted to us. At the same time, we store the IP address of the Internet connection from which you access our website as well as the date and time of your login. At the same time, we store the IP address of the Internet connection from which you access our website, as well as the date and time of your login. We use the data collected exclusively for sending the newsletter – in particular, it is therefore not passed on to third parties.

The legal basis for this is Art. 6 para. 1 lit. a) GDPR.

You can withdraw your consent to the sending of newsletters in accordance with Art. 7 para. 3 DSGVO at any time with effect for the future. To do this, you simply need to inform us of your revocation or click on the unsubscribe link contained in each newsletter.

Contact requests / contact possibility

If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your request – without their provision, we can not answer your request or at best limited.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.

Your data will be deleted if your inquiry has been answered conclusively and the deletion does not conflict with any legal obligations to retain data, such as, for example. in the event of any subsequent processing of the contract.

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter only referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Usage and user-related information, such as e.g. IP address, location, time or frequency of visits to our website are transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. Through this function, Google already shortens the IP address within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and of usage activities there. This data may also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it does not associate your IP address with any other data. In addition, Google holds under

https://www.google.com/intl/de/policies/privacy/partners

further data protection information is available for you, for example. also on the options for preventing data use.

In addition, Google offers under

https://tools.google.com/dlpage/gaoptout?hl=de

a so-called deactivation add-on together with further information on this. This add-on can be installed with the most common Internet browsers and offers you further control over the data that Google collects when you call up our website. In doing so, the add-on tells the JavaScript (ga.js) of Google Analytics that information about the visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. If and which other web analytics services are used by us, you will of course also find out in this privacy policy.

Google-Maps

On our website, we use Google Maps to display our location and to create directions. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter only referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.

If you call up the Google Maps component integrated into our website, Google stores a cookie on your end device via your Internet browser. In order to display our location and provide directions, your user preferences and data are processed. Here we cannot exclude that Google uses servers in the USA.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.

The connection to Google established in this way enables Google to determine from which website your request was sent and to which IP address the directions are to be sent.

The connection to Google established in this way enables Google to determine from which website your request was sent and to which IP address the directions are to be sent. Details on this can be found above under the item “Cookies”.

In addition, the use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Usehttps://policies.google.com/terms?gl=DE&hl=deand the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html.

Furthermore Google offers under

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

further information to.

Google Fonts

On our website, we use Google Fonts to display external fonts. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter only referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

Through the connection to Google established when you call up our website, Google can determine from which website your request has been sent and to which IP address the display of the font is to be transmitted.

Google offers under

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

for further information, in particular on the possibilities of preventing the use of data.

“Facebook” social plug-in

We use the plug-in of the social network Facebook on our website. Facebook is an internet service of facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Facebook guarantees that the EU data protection requirements are also complied with when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the quality improvement of our Internet presence.

Facebook provides further information about the possible plug-ins and their respective functions at

https://developers.facebook.com/docs/plugins/

ready for you.

If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from Facebook’s servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged in to Facebook while visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. So if you want to use e.g. use the so-called “Like” button of Facebook, this information is stored in your Facebook user account and may be published via the platform of Facebook. If you want to prevent this, you must either log out of Facebook before visiting our website or prevent the loading of the Facebook plug-in by using an add-on for your internet browser.

Facebook provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at

https://www.facebook.com/policy.php

data protection information that can be downloaded from our website.

“Twitter” social plug-in

We use the plug-in of the social network Twitter on our website. Twitter is an Internet service of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as “Twitter”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

Twitter guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the quality improvement of our Internet presence.

If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from the servers of Twitter in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged in to Twitter while visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognized by Twitter. Twitter may assign the information collected in this way to your personal user account there. So if you want to use e.g. use the so-called “Share” button from Twitter, this information is stored in your Twitter user account and may be published via Twitter’s platform. If you want to prevent this, you must either log out of Twitter before visiting our website or make the appropriate settings in your Twitter user account.

Twitter provides further information on the collection and use of data as well as your rights and protection options in this regard in the information available at

https://twitter.com/privacy

data protection information that can be downloaded from our website.

YouTube

We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.

YouTube is a subsidiary of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google, and thus also its subsidiary YouTube, guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

Google, und damit auch seine Tochtergesellschaft YouTube, garantiert, dass die Datenschutzbestimmungen der EU auch bei der Verarbeitung von Daten in den USA eingehalten werden. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the quality improvement of our Internet presence. According to YouTube, the “Enhanced Privacy Mode” function means that the data described in more detail below is only transmitted to YouTube’s server when you actually start a video.

Without this “Enhanced Privacy”, a connection to the YouTube server in the USA is established as soon as you call up one of our Internet pages on which a YouTube video is embedded.

This connection is necessary to be able to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time, and the website you visited. In addition, a connection to Google’s advertising network “DoubleClick” is established.

If you are logged into YouTube at the same time, YouTube assigns the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.

For the purpose of functionality as well as for the analysis of user behavior, YouTube permanently stores cookies on your end device via your Internet browser. If you do not agree with this processing, you have the option to prevent the storage of cookies by a setting in your Internet browser. You can find more information on this above under “Cookies”.

Google provides further information on the collection and use of data as well as your rights and protection options in this regard in the information available at

https://policies.google.com/privacy

data protection information that can be downloaded from our website.

Google AdWords with conversion tracking

In our website, we use the advertising component Google AdWords and the so-called conversion tracking. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter only referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

We use conversion tracking for targeted advertising of our offer. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you click on an ad placed by Google, the conversion tracking we use saves a cookie on your terminal device. These so-called conversion cookies lose their validity after 30 days and do not serve to identify you personally.

If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you have clicked on one of our ads placed on Google and that you have subsequently been redirected to our website.

Through the information collected in this way, Google provides us with statistics about the visit to our website. In addition, this provides us with information about the number of users who have clicked on our ad(s) and about the pages of our website that are subsequently accessed. However, neither we nor third parties who also use Google AdWords will be able to identify you in this way.

You can also prevent or restrict the installation of cookies through the appropriate settings of your Internet browser. At the same time, you can delete already stored cookies at any time. However, the steps and measures required for this depend on your specific Internet browser used. Therefore, if you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Furthermore, Google also offers

https://services.google.com/sitestats/de.html

http://www.google.com/policies/technologies/ads/

http://www.google.de/policies/privacy/

for further information on this topic and in particular on the options for preventing the use of data.

Google AdSense

On our website, we use Google AdSense to integrate advertisements. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter only referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

Google AdSense stores cookies and so-called web beacons on your end device via your internet browser. This enables Google to analyze how you use our website. The information collected in this way, along with your IP address and the advertising formats displayed to you, is transferred to Google in the USA and stored there. Furthermore, Google may share this information with contractors. However, Google states that your IP address would not be merged with other data about you.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

The connection to Google established in this way enables Google to determine from which website your request was sent and to which IP address the directions are to be sent. Details on this can be found above under the item “Cookies”.

In addition, Google offers under

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

for further information, in particular on the possibilities of preventing the use of data.

Google Remarketing or Google “Similar Audiences” Component

We use the remarketing or “similar target groups” function on our website. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter only referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

We use this feature to serve interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

To enable this advertising service, Google stores a cookie with a sequence of numbers on your terminal device during your visit to our website via your internet browser. This cookie records both your visit and the use of our website in anonymized form. However, personal data is not passed on in the process. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that relate to our website or our offers there.

To permanently disable this function, Google offers for the most common Internet browsers via

https://www.google.com/settings/ads/plugin

a browser plugin.

Likewise, the use of cookies from certain providers, e.g.. via

http://www.youronlinechoices.com/uk/your-ad-choices

or

http://www.networkadvertising.org/choices/

be deactivated via opt-out.

Through cross-device marketing, Google may be able to track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you switch devices. However, this requires that you have agreed to the linking of your browsing history with your existing Google account.

Google provides further information on Google Remarketing at

http://www.google.com/privacy/ads/

an.

Contact details

  • Prof. Dr. Peter Gentsch
  • Institute for Conversational Business
  • Beethovenstr. 1, 73430 Aalen
  • +49 151 11 101 101
  • peter.gentsch@htw-aalen.com

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